Brand Valuation

Complying with increased financial scrutiny caused by recent accounting scandals is something all businesses must get used to, including non-profit organizations and trade associations. Having a mission of goodwill within an industry does not clear an organization from its fiscal responsibility to members, donors, taxpayers, and legislators.

AbsoluteBrand can help alleviate these concerns through a valuation of your organization or association's brand, in order to see where value has been created for those making the contributions or paying dues. Providing a level of transparency and solid proof breaking down income and expenditures of the organization, as well as value to members, can benefit an organization greatly in assuring financial responsibility.

AbsoluteBrand can provide the brand valuation services to an organization so that it can self assess and re-examine its ultimate goals and missions to its members and donors. Through the valuation process an organization can determine what services need to be changed and which services are adding value, ultimately leading to a streamlined mission to serve contributors that much better.

Brand Valuation Case Studies:

National Association of Realtors

Brand Valuation Related Links:

AMA Re-Branding Effort

CFO Magazine: Nonprofits by the Numbers